Field notes · Cannes Lions 2026

I went to Cannes to listen for the future. It spent five days arguing about what creativity is still worth_

The record: the arguments that actually mattered, pulled straight from the stage — six themes, in the words of the people who said them.

Begin

Before the arguments, the shape of the thing.

Six arguments the industry couldn't stop having

Read straight through, or jump to the one that's keeping you up at night.

    Who said it

    Everyone on the record, and how often they made it.